Some of you may know that a few months ago Lantern author Will Tuttle and friends initiated a campaign to take his book The World Peace Diet to number one on Amazon.com. His friends got their friends, who got their friends, and so on, to buy the book on one day, and lo and behold enough people bought the book within a period of time that it did indeed get to number one.

Well, Sharon Gannon of the Jivamukti Yoga School is trying the same thing, and I think you should support her. Why? Because Jivamukti Yoga is on the side of the angels—committing itself to yoga that's conscious and committed to veganism and caring for all animals. Jivamukti was also one of the first sponsors of Will Tuttle's work; they carry many Lantern titles in their store; we publish a Jivamukti Yoga teacher—Ruth Lauer-Manenti—and distribute Sharon's book Cats and Dogs Are People Too.

The project is called Sharanam. According to the material put out by Jivamukti Yoga

Sharanam’s powerful and spiritual mantras incorporate the yoga teachings that all life, whether human or animal, is about experiencing eternal happiness. That we all are all One; that human and animal beings all want to experience kindness, freedom, happiness, and joy.

The target date to go to Amazon is October 27. You can read more details about this at the Jivamukti Yoga School page and here.