Despite Lantern's recent success, the general trends for publishing may not seem to be healthy. Anyone looking at a printed copy of Publishers Weekly these days will see a painfully thin publication, testimony to the lack of advertising from publishers and others, who simply don't have the money. Here's a very creative yet simple video just released from Dorling-Kindersley (DK) in the U.K. that suggests that the industry's concerns about its future are more a matter of perspective and reconceptualization than apocalypse.